|First item sold: kntited pillowcase with cable pattern|
|First 3 Stockings|
Year 2: Custom pillow cases took off! Had to go yarn shopping every week (yeah, such a chore), because everyone wanted a different colour and lots of yarn goes into them. I realized I wasn't charging enough but kept going. Around Christmas time again Christmas stockings were popular. I raised my prices. I offered more choices on colours and patterns. Sold more than I could make, ran out of time, customers had to wait a long time.
|More colours, more patterns|
Year 3: Found my niche: Personalized knitted Christmas stockings. I wasn't giving any discounts before Christmas. I stopped doing the pillow cases. I offered more choices for Christmas stockings: More patterns, more sizes, more colours, pure wool and acrylic yarn.
|Popular Christmas Stockings|
Year 4: My out of season discount was still quite high and I had a waiting list I was working on well into the time new orders started rolling in. I started creating knitting patterns. I changed my shop name to SantasSockCentral.
|Lots of large stockings|
Year 5: Last year. Out of season discount went down to 10% and I finished the waiting list by August. Success! I created more knitting patterns. Promoted on Instagram and Twitter. Started an email list of customers.